Marketing Data Analyst

Are you able to analyse customer data and deliver actionable insights in simple clear reports? Are you an inquisitive and data-driven person, looking for a position in which you can continue to grow and develop within a well-established organisation? Do you want to do this in an international, but friendly environment? Then this might be your chance to become a part of the global Marketing team of Malvern PANalytics!


Lees hieronder de hele vacature
 

Functie omschrijving

In this role you will lead the development and execution of fact-based reporting, analysis and analytical models used to enhance decision-making across the marketing function, in particular the Lead to Order funnel. You support the organisation with insights and predictive models used to produce improved results to support business objectives and improved performance.


What are your responsibilities?

  • Lead efforts to define and implement frameworks for measuring, reporting and analysing marketing results through all communication channels to inform decision making, e.g. campaign results, Lead to Order etc;
  • Create and maintain appropriate marketing key performance indicators (KPIs) and return on investment (ROI) models (multi-channel attribution) for marketing campaigns and out-of-campaign activities to determine effectiveness;
  • Develop dashboards and standardised reports to provide ongoing insight to marketing stakeholders, then work to ensure utilisation and adoption of reporting by these stakeholders;
  • Collect and analyse data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand;
  • Create advanced and predictive models such as marketing mix, MQL and Opportunity scoring, next best offer and customer lifetime value, then assist marketing teams in using these models to adjust their tactical mixes.


Vacature details

Geplaatst op
2-1-2020
Vervaldatum
-
Aantal uur
36
Opleidingsniveau
HBO-WO

Functievereisten

  • Curious by nature with an inquisitive, questioning style and a determination to provide informed market-led intelligence using effective feedback;
  • Bachelor’s degree required, Master’s degree preferred;
  • 5 to 7 years of analytics experience required – with at least three years’ experience in a B2B marketing environment;
  • Analytical techniques and their application to marketing challenges – customer insight and behavioural change through targeted marketing/engagement.


Great to have?

  • Ability to communicate complex data concepts into understandable tables, graphs and reports for marketing leaders and other functions;
  • Credible and articulate, with excellent communication, presentation and interpersonal skills.

Aanbod

  • Your career will take off with a comprehensive induction programme. We then continue to support and develop our employees by improving their skills, knowledge and performance by in-house, on-the-job training, and external training. 
  • We value entrepreneurship and commitment by offering real career possibilities.
  • You become part of a growing organisation where you can shape the future of our work processes.
  • Flexible working options.

Bedrijfsprofiel Malvern PANalytical

We create superior, customer-focused solutions and services which deliver tangible economic impact through chemical, physical and structural analysis of materials. Underpinned by extensive industry knowledge and technical and applications expertise, Malvern Panalytical instruments help users better understand a wide variety of materials, from proteins and polymers to metals and building materials.

Solliciteren

By clicking the application button, you will be navigated to the website of Malvern PANalytical. In case the link is not working anymore, the vacancy has expired and you will no longer be able to apply. We try to keep our job database as up-to-date as possible, we would very much appreciate it if you could let us know in case a link is not working. 


  Would you like to be kept up-to-date about other interesting jobs in Twente, then sign up here and create your own job account! 

Meer informatie

Lelyweg 1
7602 EA ALMELO
0546 - 534 444